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H&M To Introduce Two New Stores In Victoria

The Swedes have done it again. After creating ABBA, IKEA and Saabs, they’re bringing another two H&M stores to Melbourne. 

Clothing and accessories giant H&M (Hennes & Mauritz) has announced its introduction of two new stores to Chadstone and Werribee.

Chadstone Shopping Centre and Pacific Werribee are the new hosts to the affordable, Swedish fashion brand, which has already made its mark in Melbourne’s heritage GPO building and the newly opened Eastland store.

The Pacific Werribee store will open on July 28 this year, while plans for the Chadstone store have not yet been released.

“We think H&M stores at both Pacific Werribee and Chadstone will encapsulate the unique retail shopping experience that is H&M and we are looking forward to connecting further with our customers through our wide assortment offering,” said Australian country manager for H&M, Hans Anderson.

This means by the end of 2016, there will be 18 H&M stores around Australia.

H&M is the second-largest retailer in the world, behind Inditex, the mother company of Spanish fashion chain Zara. The brand, which has collaborated with major fashion labels and icons Alexander McQueen, Balmain and Versace. 

The expansion is part of H&M’s broader goal to expand its international store count by 10 to 15 per cent annually.

Image via Visit Victoria.

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